MUMBAI: Radio Mirchi 98.3 FM has launched in Varanasi. The station went on air in Varanasi with ‘Maa Tujhe Salaam.’

After the commencement of operation in Varanasi, Entertainment Network (India) Limited (ENIL) – Radio Mirchi will roll out 13 more radio stations by the end of this year, taking the total to 32 stations.

Radio Mirchi is already present cities like Mumbai, Delhi, Kolkata, Chennai, Indore, Ahmedabad, Pune, Hyderabad, Bangalore, Jaipur, Patna, Jalandhar, Goa, Baroda, Bhopal, Kanpur, Rajkot and Nashik.

Entertainment Network (India) Limited (Radio Mirchi) COO Nandan Srinath said “Radio’s strength is its immense flexibility, adaptability and suitability for a modern and active life. Lots of towns in India today are energy starved and with the launch of radio stations across the country, radio is becoming a familiar sight. Additionally, it is proving to be the best companion. We expect the Mirchi style of programming of Radio Mirchi to revitalise radio in Varanasi, just the way we have been able to win the loyalty of listeners in Mumbai, Delhi, Kolkata and other cities.”

Radio Mirchi, Varanasi station head Manav Shankar added, “In Varanasi we find strong community bonding, commonly known as ‘Adi’. People are very warm and friendly, like a close knit family and they believe in getting together in the evening to exchange notes. Radio Mirchi will soon become a part of this family and win peoples love through its tailor made and personalized programmes and innovative content.”

Radio Mirchi 98.3 FM’s diverse mix of shows will catch up with the pulse of the city. The morning begins with a wake up call of Just Jagoo, to connect to the holy city with chants and devotional songs. Hello Banaras, a charged up breakfast show packed with city and national happenings, fun, views, celebrity interviews, interactivity and infotainment; Khoobsurat, for the women of today the show is about everything that relates to women, from lip smacking recipes, handy home tips to professional help; Total Filmi, for the latest Bollywood gossip; Bumper2Bumper, a gaming show and a complete stress buster after a tiring day of work; Purani Jeans for retro music and Dil Mein Baje Guitar for love dedications, messages to you friends and more.