MUMBAI: Radio Mirchi 98.3 FM has tied up with Kerala Tourism to offer the best of holiday season to its listeners this summer.
Listeners can tune into Radio Mirchi to experience the beauty of Kerala with RJs from across Delhi, Mumbai, Ahmedabad and Bengaluru who will make an expedition to the exotic locations of Kerala to provide a fresh and a live report from various locations for the listeners. Few listeners could also win an all paid trip to Kerala by answering some questions posed by the RJs on-air.
The RJ expedition begins from the capital of Kerala – Thiruvananthapuram on 4 May and ends on 9 May in Cochin.
Radio Mirchi 98.3 FM cluster head – Kerala and Karnataka Rahul Balyan said, "Kerala has enchanted the travelers for long and now we hope to enchant Mirchi listeners with the beauty of Kerala through this association. With summer being at its peak, this would surely provide a refreshing respite."
Tourism director IAS M Sivasankar added, "It is going to be a tough year ahead for Tourism. However, we are happy that we are braced to meet the challenges – not just by enhancing our relationships with customers and developing new ones, but also by exploring new growth grounds. As part of the new marketing initiatives, we are happy to associate with Radio Mirchi 98.3 FM in key originating markets to showcase Kerala and to attract tourists to the state. This marketing innovation is designed to capitalize on the attractive ‘Dream Season’ tour packages launched by Kerala Tourism to cater to the holiday season of domestic travelers."