Mumbai: Radio Misty 94.3 FM, the first FM station of North Bengal, has developed new ways to reach its listeners. During Durga Puja, Radio Misty aired live updates from all major towns in North Bengal. Besides this, a puja Guide was published in association with the Siliguri Traffic Police. Radio Misty was live 24 hours to keep listeners updated about all happenings during puja.

The shows covered a wide variety of topics on Durga Puja. RJ Indra and RJ Manisha spoke live from Milanpally Sarbojajin durga puja.

CEO Nishant Mittal said, "This is the first time ever that a show will be launched outside the studio. In a truly unique launch, live studio was set up at puja pandal. This gave a new connect to listeners. Radio Misty believes in new innovations and that has helped us a lot. Our initiative aims at driving listener interest and intrigue for the new show and at the same time spreading awareness."