MUMBAI: 94.3 Radio One has signed up music directors Shankar, Ehsaan and Loy as its exclusive brand endorsers for the year.

"We are the first radio station to create a music passionate product and our listeners tend to see us as the only real Music station, in a sea of generic Radio Stations. Yes the others have tried to create some ‘music association spikes off air’ but their on air product has not done justice to the music lover and to the music creator," said 94.3 Radio One managing director Vineet Singh Hukmani.

"And now to add a face to our promise we felt the need to associate with a superlative iconic music icon and creator who stands for that same passion. Someone who can also demonstrate the live music revolution that is sweeping our country. We saw eye to eye in our beliefs with Shankar, Ehsaan and Loy who epitomize everything that new age to classic music stands for and so we have signed them up as our brand endorsers for the year," added Hukmani.

"Only 94.3 Radio One is a real music station as it never compromises on the quantity and quality of music on air and constantly connects the music lover with the creators of music. We believe that we have a connect on passion for music with 94.3 Radio One," said Shankar, Ehsaan and Loy.