Red FM gears up for Valentine’s Day


MUMBAI: Valentines Day is just around the corner and Red FM is all set to make this day special for its listeners. To celebrate the month of love, Red FM has announced a unique hunt called Red FM Love is in the air, (brought to you by Parle Milano, powered by Triumph and co-sponsored by Kamasutra condoms) in search of five married couples who epitomize love.

The hunt takes place from 1-10 February and will involve Red FM inviting lovers across the city to do something crazy for their partners. If they are crazy enough they stand a chance to win ‘the ultimate dream date’ with their partners which will include an all expenses paid romantic evening for two, a shopping spree at leading retail stores, chauffer driven pick up and drop and an open air Victoria ride followed by a romantic dinner date in a five-start hotel. If that’s not enough there are also lots of on-the-spot prizes to be won at various renowned malls across the country where Red FM will be conducting this Hunt.

That’s not all. The music station will also be holding an on air initiative, Red Phool Day from 9-14 February, where Red FM RJs will send anonymous bouquets (pledged by their partners but without the other partner’s knowledge) to listeners and ask them to guess the sender’s name. In case the names don’t match Red FM gives them a chance patch up over a dinner for two.

Station Head Mumbai Anuj Singh said, “Red FM has always done things a little differently in the past and we wanted to add a little spice to Valentine’s Day this year. We have certainly received an overwhelming response from our listeners for our initiatives this year and we truly hope to make this Valentine’s day memorable for them.”