MUMBAI: Reliance BIG TV (RBTV) the leading Direct- to-Home (DTH) service provider, is the first DTH operator to bring iConcerts, the first and only international live music concerts to India in Standard and High Definition on its platform.

Come November, this unique cross-platform brand, featuring over 1.000 premium concerts (Santana, Dire Straits, Usher, Lady Gaga and many more) will be available on Reliance BIG TV’s Subscriber Video on Demand (SVoD) channels in association with Transmedia, the company which owns iConcerts and THEMA which distributes iConcerts globally.

Reliance BIG TV CEO Sanjay Behl said, “Reliance BIG TV is delighted to be associated with Transmedia for their music service – iConcerts. With this tie- up, Reliance BIG TV subscribers will now be able to enjoy high- quality International concerts at the click of a button. Introduction of iConcerts is yet another step in enriching our bouquet of offerings for the Indian market.”

Transmedia CEO Etienne Mirlesse added, "Reliance BIG TV, with their advanced digital infrastructure, are an ideal partner to premiere iConcerts in India, and to reflect the richness of our 360 degree service."