MUMBAI: Sony Ericsson launched its first made in India mobile phone, the R300 Radio phone. R300 is targeted at the rapidly growing entry level segment in small town who love their music. This new handset comes with a radio-inspired design with volume boosters for clarity of sound in noisy environment.

Along with the FM frequency channels Sony Ericsson R300 also comes with AM frequencies, a first for radio phones in India. This is Sony Ericsson’s attempt to address the needs of its customers in tier 2 markets and provide them with an option to listen to their favourite show or live cricket commentary on the move.

Available in the choice of two stylish colours options- Antique Copper and Steel Black, the R300 Radio will be available at an attractive price of Rs 4,395 at all leading mobile retail outlets and Sony Ericsson Experience Stores.

"We are witnessing unprecedented growth in smaller towns and cities and plan to increase our geographic presence in such places with launch of the Radio phone R300. The growing popularity of the radio in the tier two and tier three cities has created a tremendous opportunity for penetrating such markets and we are confident that our new offering will be well received by our consumers. The introduction of Radio phones will fulfill the growing trend of listening to radio on a mobile, a medium which offers great scope for interactivity," said Sony Ericsson Mobile Communications, India general manager Sudhin Mathur.