T-Series partners HomeShop18 for devotional mobile phones


MUMBAI: Home shopping channel HomeShop18 and T-Series have unveiled a unique phone catering to the requirement of Indian masses.

This phone is loaded with religious features such as Aartis, Bhajans, Shabads in multiple languages, Tirath Yatra apps, yoga tips, unique SOS function and more. The dual SIM mobile phone handset, Bhakti Sagar comes equipped with a 2.2” screen and bright phone display, which enhances the user interest while watching video and images. The device will be available for sale on HomeShop18 and its shopping portal, www.homeshop18.com in 3000 cities across the country at a price point of Rs 2999.

With Bhakti application connect with the God, customers can enjoy more than 165 Aarti/Bhajan/Shabad in nine different languages with an added feature of a scheduler to listen at one’s own convenient time and date. Going with the Indian beliefs & traditions, the Bhajans change with every day of the week i.e Shiv Bhajans for Monday, Hanuman Bhajans for Tuesday and so on and so forth.

HomeShop18 CEO Sundeep Malhotra said, "India is the land of God and Goddesses. This unique device will help users stay connected with their faith all the time. HomeShop18 is glad to partner with T-Series to bring Bhakti Sagar phone to millions of households through our robust distribution system."

T-Series director A N Sehgal added, "We are happy to introduce the innovative Bhakti Sagar mobile phone through Homeshop18 in India. This phone is pre- loaded with large devotional content and comes at a special introductory price for HomeShop18 customers."

T-Series president Neeraj Kalyan said, "Due to a steady growth in the digital arena over the years, the delivery of music and entertainment content has not remained restricted to conventional media like cassettes and CDs as consumers are increasingly adapting themselves to new modes of technologies and delivery like mobile devices and internet. Our endeavor has been to foresee emerging markets and lay down carpets of future technologies and delivery systems for our consumers."

Apart from the regular mobile features, this device comes with an added feature of “12 Jyotirling” and “Yoga”. As this phone is all about the worship of God, therefore, even its game keeps the phone sanctity alive and a special Bhakti game of Makhan Chor is included for the gamers.