MUMBAI: BIG 92.7 FM has brought about a change in its Sunday FPC. The new FPC is tailor made for each of its cities and put together after understanding listener preferences and mapping body clocks.
It offers doses of humour and entertainment along with a music mix and goes beyond just offering local music and speaking the local language – ensuring local tone in each market. For eg: Kolkata and Chennai will have more information news based content and cities of Mumbai and Delhi will cater to listener requirements for humour and light entertainment.
The Station’s will offer listeners Horoscopes by Sanjay Jumaani, information on local discounts, plays, events and other happenings in the city, movie reviews will also be part of the Sunday FPC as well as inspirational poems.
As part of its music offerings, the station will be introducing the Lazy Sunday Mix where the music would be slow tempo and relaxing, given the understanding that after a stressful week, people want to enjoy Sunday’s lazing around. This will continue for most of the day and will change to normal mode post 6 pm.
The new programming will be promoted on air and coupled with ground activities getting.
Anand Chakravarthy VP marketing BIG 92.7 FM said, "Our change in programming is to ensure a wholesome entertainment mix to the high listener base looking for relaxation on a Sunday. We have localised it to ensure requirements of listeners are met, hence we do not offer one common FPC across cities, but localise to city requirements. Given that each stations’ listener requirement is distinctive, the tone and offerings for each market have been identified."
