Mumbai: The Rayban Vh1 Global Music Xpress, conceptualized by Viacom Brand Solutions has brought British songwriter/singer – Laura Critchley to India.
Critchley kick started her India tour in Delhi and will enthralle audiences in Hyderabad and Pune on 13 and 14 December respectively.
With a voice described as that from a love child of Rod Stewart and Stevie Nix, Laura has got to the last 50 in the Fame Academy in 2001. Critchley’s début album, ‘Sometimes I,’ was released in November 2007. Having supported artists like the Sugababes and Boyzone on their respective arena tours, duetted with Ronan Keating and sung for Robbie Williams, Laura is promised to be the hottest new prodigy in the International Music scene. Laura’s last single Today’s Another Day was released in June, reaching number four in the independent charts and she has also won the Irish Entertainment Award for best live performance in Oct 2008.
Critchley said, "I’m super excited about coming to India and spending a week touring India, as the people of India really appreciate the kind of music we make back home. I look forward to meeting all my fans and friends in India and playing some of my new music and also grooving with the audiences to my latest single ‘Today’s Another Day.’ Thanks to Vh1 and Rayban for giving me the opportunity to come and have fun in India!"
Vh1associate general manager Ferzad Palia India added, "We are partnering with Rayban for the second time for this initiative. Together it is our aim to present the best musicians and artists to our audiences and make them part of a truly world-class musical experience. After the successful stint of British R&B artist Jay Sean, we decided to bring down the young and popular British singer Laura Critchley live in your city!"
Ray-Ban Sun Optics India marketing manager Sudhanshu Arora said, "Ray Ban is proud to be associated with Vh1 Global Music Xpress for the second time consecutively. Ray Ban & Vh1 Global Music Xpress proudly carries forward this legacy of exposing music aficionados to the best talent across all genres of music through this partnership."
Viacom Brand Solutions senior vice president Aditya Swamy said, "Live entertainment is growing rapidly and is striking a powerful chord with young people. Leveraging the international Viacom system we are creating a sustainable long term platform for Rayban which can become synonymous with this genre of entertainment. six artists, 24 gigs, nine months…promoted extensively through visibility across our networks channels & websites, on ground promotions and high impact publicity will ensure we make Rayban Vh1 GMX a success in the very first year of its launch. Our partners can effectively leverage this platform to strengthen the connection with their consumers."
Times Music chief operating officer Adarsh Gupta added, "We are very excited about getting Critchley down to India and hopeful of the album doing exceedingly well here. She is an extremely talented artist and we are glad to have partnered with VH1 for this excellent initiative."
