MUMBAI: Aamir Khan has tied hands with ICOMO Advertising for a social cause to get Manju’s message across. Manjunath Shanmugam was an IOCL employee, who was murdered on duty, for protesting against adulteration of petrol in the Lakhimpur Khiri region of Uttar Pradesh.
ICOMO was approached by the MST (Manjunath Shanmugam Trust) to help them create awareness about Manju’s story and the RTI helpline. Aamir Khan became the celebrity face for this cause and his slogan “Manju Tujhe Salaam” managed to garner the needed attention to this cause.
The ad agency has created press ads, stickers, posters, and even a short film for the Manjunath Integrity Award by MST. In the offing is a full-fledged feature film on Manju’s story.
ICOMO Advertising MD Sandeep Varma said, “What Manju did was brave but he did not live to see the lives he has changed as a result of just doing his job dutifully. Through this movie we are attempting to touch the cynic inside all of us who feels he/she is inconsequential to the system”.