MUMBAI: The Convention 2007, organized by the Cable and Satellite Broadcasting Association of Asia (CASBAA) is themed ‘It’s all about Content!’ and aims to shed light on how content is the key driver behind audience and revenue growth in the digital media environment of the pay-TV industry.

To be held from 30 October to 2 November at the Hong Kong Academy for Performing Arts, The Convention 2007 will showcase how content, technology and changing consumer demand are shaping the growth of creative content development and content delivery resulting in possible new revenue streams.

CASBAA, Chairman, Marcel Fenez commented, “Quality content and the media convergence present enormous opportunities as well as challenges never seen before in the pay-TV industry. With the emergence of IPTV, mobile TV, Internet video and HD as well as the traditional cable and satellite technologies, the industry faces new challenges in terms of content delivery, targeting viewers for uptake and maximising revenues.”

As Asia’s foremost broadcast industry event of the year, the CASBAA Convention 2007 kicks off on 30 October with the CASBAA Technology Showcase, focusing on first-mover advantage for pay-TV operators and content creators, providing CTOs with a snapshot of tomorrow’s technologies.

During the official opening day of the Convention 2007 on 31 October, the CASBAA Pay-TV Piracy estimates for 2007 will be unveiled. This fifth annual study conducted by CASBAA in collaboration with Standard Chartered Bank will reveal pay-TV piracy data for 2007, along with a summary of the regional regulatory environment.

Featured keynote speakers at the Convention 2007 include: KT Corporation, President and CEO, Joong Soo Nam ; Sony Pictures Television International, International Networks, President, Andy Kaplan; NBC Universal, President Global Networks and Digital Initiatives, Roma Khanna and Star Group, CEO, Paul Aiello.

The Convention 2007 will also cover the real market for the Asian TV Content Tigers, Asia Pacific mobile TV, product placement in Asia and pay-TV advertising, with special sessions on the China market and the Indian broadcast explosion.

CASBAA CEO, Simon Twiston Davies added, “The Convention 2007 is sure to be yet another impactful, dynamic and insightful event packed with great content and expert speakers of enormous interest to our industry.”

The CASBAA Convention 2007 is presented by InvestHK, with official partners CNBC, SAT-GE, HBO Asia, Intelsat and Universal Channel; and supported by BBC Global Channels Asia Pacific, Bloomberg Television, Discovery Networks Asia, MediaFLO, Motorola, National Geographic, Nokia, now TV, TimeWarner, TV5, Turner International Asia Pacific and Walt Disney Television International amongst others.