MUMBAI: BAG Films and Mediaâ€™s broadcasting venture will now fall under the brand umbrella of Network24 (Twenty Four).
The company will be launching a network covering the entire spectrum of audio-visual infotainment encompassing TV, radio, digital, new media and content creation.
In a meeting of the company’s senior staff members, B.A.G Films Media Ltd. managing director Anurradha Prasad unveiled her vision for the new broadcasting entity â€“ Network24(Twenty Four) and the plans for the two channels from its stable.
Network24 (Twenty Four) plans to make its debut in the broadcasting arena with two 24-hour TV channels, one of them will be called News24, whereas the company’s infotainment channel will be called E24. On their launch, will integrate into the new entity its existing radio business, which is currently under the banner Radio Dhamaal, in 10 cities.