MUMBAI: BIG Music has tied up with Indian Premier League’s Chennai Super Kings as the exclusive entertainment partners. BIG Music will launch a music album in Tamil and Hindi that will comprise the official theme song and victory anthem for the MS Dhoni lead IPL Chennai Super Kings. The highlight of the album is a special song performed by Dhoni himself.
BIG Music & Home Entertainment CEO Kulmeet Makkar said, "Nothing binds people more than cricket in India and we think that IPL today is one of the best platforms for creating music based products and services. Cutting across political and geographical boundaries, the next few weeks will see the entire country cheering for their respective teams. This is a fairly large addressable audience and music adds that extra zing to the combo of cricket and celebrities. This album will be promoted on radio, television and on the internet."
The album consists songs on celebration and victory and the music inspires team spirit and motivates them bowl the opponents over. The Chennai Super Kings theme song is a peppy rap number with a modern outlook and lyrics in English and Tamil. The rhythmic Adi Adi Nethi Adi written by Vairamuthu urges the Chennai Super Kings as warriors, to set the field ablaze and go for glory.
The third track Vetri Kodi Katta Vada is a call out Chennai Super Kings warriors to Go Bang at the Opponents! Every kid, every street cricket players, every Cricket Fan on the Ground will love this song. Puyalaaga Vaa is a portrayal of Victory to the Chennai Super Kings. As the team storms in to the play field the song will drum up passion and a feeling of power in the listeners
Big Music will also launch a Hindi version of the Chennai Super Kings theme song. "We have an entire promotional package and we will record a Hindi song performed by Dhoni to take the charm and charisma of the Super Kings beyond Chennai," added Makkar.
BIG Music & Home Entertainment will help fans of Dhoni lead Chennai Super Kings own a piece of cricketing history by marketing various merchandise like CD’s, music video’s, mobile downloads in the form of ring tones and caller tunes, interactive games etc.
To add to the pride of ownership of the music album CD the inlay consists of details of a special Magic Ball Contest, Player Profile and Contest Form. The Magic Ball Contest gives cricket fans a once in a life time opportunity to meet and greet the cricketing stars. Details like Name, Date of birth, Major Teams Played for, Country, Batting style, Bowling Style of all the 24 players in the Squad of the Chennai Super Kings make the CD a true collectible.