MUMBAI: ROK Entertainment Group, the mobile technologies, applications and services company, has signed a deal with Indian mobile operator Bharat Sanchar Nigam Limited (BSNL) to launch Tiny TV across India.
Tiny TV is the first nationwide, subscription-based, mobile TV service in India to be streamed over mass-market 2.5G GPRS.
Offering a range of live and on-demand mobile TV channels to include local and international news, sports, music and movies, Tiny TV is priced at Rs 150 per month payable via reverse-bill SMS.
Specifically, Tiny TV channels include News 24, E-24, ROK Bollywood (celebrity news), Geet (Hindi songs), Green (evergreen Bollywood music), Red (latest music from Bollywood), Gyan (devotional), regional channels of Gujarati – Marathi for West India, Bengali for the East Zone, Tiny Sports TV, Tiny Comedy, Mobifun and a Movie Channel offering a regularly updated list of full-length movies wherein the users can pause, fast forward and rewind, plus a Sony package of SAB TV, Channel SET and Channel PIX.
"India is a massive mobile market with a fast-growing appetite amongst consumers for mobile entertainment. So we are delighted to be working with BSNL in the deployment of TINY TV across India," said ROK chairman and CEO Jonathan Kendrick.