Creative Eye to churn content for new channels

MUMBAI: With more and more new channels being launched, Dheeraj Kumar owned Creative Eye, which currently produces five and a half hours of weekly content for various channels including Zee, Sony and Doordarshan, is setting their eyes at expansion.

"By next quarter Creative Eye is looking at producing at eight hours of weekly content," reveals Dheeraj Kumar.

Highlighting further Kumar says, "We will make a Punjab based serial Veeramwali for Indrani Mukherji’s 9X channel. The logistics are already in place and we will start shooting within the next 15 – 20 days. We have been informed that 9X will be launched during the third quarter."

Apart from this negotiations are at final stages with more channels as well. Kumar informs, "We will also produce content for NDTV’s Imagine and Viacom 18’s new channel."