MUMBAI: “Futureproof yourself, go Digital” seems to be the mantra at the ongoing FICCI FRAMES 2007.
In the session on ‘Cinema of the future-
Players like UFO Moviez, Real Image, Pyramid Saimira and E City have already gripped the market, and Fame Cinemas too has gone digital by installing a Digital Projector in their Malad, Mumbai property, it was pointed out.
Focusing on the box office prospects and benefits of going digital, DLP Cinema Manager Head Nancy Fares pointed out that the “Indian movie industry should go digital for two reasons – a potential of a 100 per cent increase in BO revenue, and piracy, that eats into 40 per cent box office collections can be curbed with this technology.” DLP installations worldwide have increased from 1200 installations in March 2006 to 3700 in one year. Fares also stated that all
Though DCI propagates the use of JPEG 2000 technology, which is also being followed by Real image in
Dolby Labs’ president Bill Jasper argued, “MPEG 1K format would make sense to watch on a relatively smaller screen, but on a 50-60 feet screen, one can spot the difference in quality, but unfortunately DCI will not allow use of MPEG format.”
Ritesh Sidhwani, producer of the recently released Honeymoon Travels Pvt. Ltd and Don shared his experience with Digital Cinema saying, “We advertise on a mass level and our film ads reach smaller centers but unfortunately our films do not release in those areas.”
Agreeing with the logic, distributor Shravan Shroff pointed out that while D Cinema technology works well for A Class centers, B and C class centers call for E Cinema technology. “Prints don’t reach smaller centers in time, hence we opted for E Cinema technology for these centers and now the film collections have shot up tremendously in these places,” he said. Shroff said he foresees the simultaneous survival of both D and E Cinema technologies in the Indian market.
E City representative Chandresh Daftiri pointed out that E City has had a successful roll out in
A comparison of celluloid and digital prints of movies released in the last one year –
Lage Raho Munnabhai – 133 Celluoid Prints and 98 Digital Prints
Guru – 125 Celluoid Prints and 111 Digital Prints
Salaam-e-Ishq – 150 Celluoid Prints and 105 Digital Prints
Eklavya – 130 Celluoid Prints and 128 Digital Prints
Looking ahead, the speakers agreed that in addition to film exhibition, film production too may be digital in times to come. “Digital movie production is a stigma in our industry because it is cheaply available. But Excel entertainment is looking at using High Definition Cameras for a medium budget film to begin with,” said Sidhwani.
D Cinema has also received incentives in the recently concluded annual budget wherein the 12.5 per cent service tax has been waived off completely while the import duty too has been slashed from 38 per cent to seven per cent.
UFO Moviez plans to set up as many as 200 screens with their technology in
Industry estimates say that 90 per cent of movies made in 2007 will use digital technology