Disney India inks distribution deal with Sun Distribution Services

MUMBAI: The Walt Disney Company in India has signed a multi-year agreement with Sun Distribution Services, for channel distribution of Disney Channel, Disney XD and Hungama TV, across multiple platforms including Cable TV, Direct-to-Home (DTH) and IPTV. This deal comes into effect from 1 April, 2010.

As part of the agreement, Sun Distribution Services will take Disney’s television channels to kids and families in over 70 million homes across the country.

"We are delighted to partner with Sun Distribution Services, to further strengthen the reach and relevance of Disney in India. Our agreement further consolidates the strong position of Disney Channel, Disney XD and Hungama TV across multiple platforms in the country and provides kids and families increased access to content anywhere and anytime," said The Walt Disney Company India managing director Mahesh Samant.

"The Sun Network commands a strong consumer loyalty from TV viewers across India and this entry of the Disney channel network will help make us a more comprehensive and entertaining package of offerings with content that appeals to kids and families. This is a significant milestone for Sun Distribution Services towards creating an alliance of strong television stations catering to different audiences and geographies," said Sun Distribution Services chief operating officer Tony D Silva.