MUMBAI: DQE has signed a three year agreement with The Copyright Promotions Licensing Group (CPLG), for licensing and merchandising of its 3D animation TV series The Jungle Book.
CPLG will be responsible for product merchandising, publishing, promotions and direct to retail strategy for multiple territories that include Italy, including Canton Ticino, San Marino, Vatican City, United Kingdom and Eire, Spain, Portugal and Japan. Under the terms of the deal CPLG will act as DQE’s licensing & merchandising agent for these territories.
In addition, DQE have signed a second deal for fabric products with Belgium based N V Belltex.
Under the terms of the agreement, Belltex has been authorized to manufacture an array of products including tents, quilt cover sets, pillowcases, fitted sheets, curtains, decoration cushions, beach towels, ponchos, bathrobes, hand & bath towels, gloves, carpets, handkerchiefs, polar plaids, sleeping bags etc among a range of other products with Jungle Book characters and elements.
This agreement was signed through DQE co production partners TF1 Enterprises, who act as their licensing & merchandising agents for France.
DQE has concluded multiple agreements for its licensing and merchandising of The Jungle Book license, while the TV series is still in production. The licensees have estimated a combined total of $15 million of total revenue and minimum guarantees across these deals in the first retail cycle of five years from the time of first broadcast of the TV series.