MUMBAI: DQE has signed a licensing agreement with TV Mania Gmbh through DQE’s merchandising agents in France, TF1 Enterprises.
Under the terms of the agreement, TV Mania will have the right to manufacture and distribute Jungle Book apparels and accessories for babies, kids and teenagers over a two year period. DQE will receive a royalty on sales generated from this agreement which is estimated to be circa €1 million over a 2 year period, in addition to a minimum guaranteed amount.
Products to be manufactured include t-shirts, jackets, jogging suits, swimwear, fleece pullovers, shirts, socks, and a host of other garments. TV Mania has the rights for retailing in France and Benelux.
DQE Group Chairman & CEO Tapaas Chakravarti said, “TV Mania is one of the strongest players for apparel merchandise in Europe. The Jungle Book has started to air successfully in various territories such as France, UK and Australia and with a steadily increasing fan base, this collaboration is going to be strategically very important for us as we seek to further monetise this classical property. We are delighted to associate with TV Mania and hope to continue to work together on various other properties as well.”
TV Mania GmbH licensing manager Europe Monika Albers said, “TV Mania is delighted to work on such a classic property and with the innovative twist of DQ Entertainment it will for sure be a success!”