MUMBAI: Videocon’s home appliances company Electrolux has appointed Bollywood actress Sonam Kapoor as its brand ambassador in India.
This is the fist time that Electrolux has appointed a brand ambassador for its products in India. Kapoor will feature in Electrolux’s communication in India via promotion, ads and marketing.
PE Electronics CEO Anil Khera said, “We are thrilled at the prospect of having Sonam Kapoor as the brand ambassador for Electrolux in India. Kapoor has emerged as a youth and fashion icon in the country today. This is the first time that we have engaged with a brand ambassador as we believe that Kapoor encapsulates all the qualities that Electrolux stands for and will enable our customers to have a better connect with our products.”
Kapoor added, “It is an honor and privilege to be associated with Electrolux. The products are innovative and easy to use which makes them ideal for young professionals who are busy and always on the go.”