MUMBAI: Eros International will be showcasing its forthcoming films like Kambakkht Ishq, Love Aaj Kal and Aladin at the Cannes Film Festival.
Kambakkht Ishq produced by Sajid Nadiadwala will signify the first ever Indian film to feature both Indian stars and Hollywood talent on one cinematic canvas. The movie stars Akshay Kumar and Kareena Kapoor, with supporting performances by Hollywood actors like Sylvester Stallone, Brandon Routh and Denise Richards.
On the other hand, Love Aaj Kal will set a new precedent for the love story sub-genre for which Indian cinema is famous. Love Aaj Kal directed by Imtiaz Ali also marks Eros International’s association with Saif Ali Khan’s company Illuminati Films.
Aladin is a family adventure heralding a modern day adaptation of an age old story. The star cast includes Amitabh Bachchan, Riteish Deshmukh, Sanjay Dutt and debutante Jacqueline Fernandez and has been directed by Sujoy Ghosh. The visual effects for the film have emerged from EyeQube Studio, an Eros International company headed by Charles Darby.
Eros International executive director and president India Sunil Lulla says, "With the multi-faceted global fan base of Indian cinema standing at 3.6 billion, we want to be at the forefront of meeting the ever-increasing demands of audiences by pioneering innovative film content. Through our vision and innovative content, we have been instrumental in increasing the mainstream appetite for films of Indian origin or those encapsulating a strong essence of Indian sensibilities, as well as servicing the emerged market among contemporary Indian audiences that wants to consume Indian films that are truly international in style, subject and content. It has been our objective to increase the level of expectancy for the films of our genre year after year, 2009 being of no exception as with great pride we introduce three extraordinary film projects at Cannes."