Inox opens plex in Hyderabad; to add 4 in Andhra by 2010

MUMBAI: At a time when Hindi film releases have come to a standstill in the country’s multiplexes, Inox Leisure has commenced operations its new property in Hyderabad.

In Andhra Pradesh, Inox already has a three screen multiplex in Vijayawada and proposes to set up two multiplexes comprising 10 screens in Vishakhapatnam by the end of the year and a four screen multiplex in Warangal by mid 2010.

The new multiplex situated at GVK One Mall in Banjara Hills began operating from 9 May, 2009. It has six screens and 1257 seats; including 75 recliner seats. Nationally, Inox has 27 multiplexes and 97 screens in 20 cities across India.

Inox Leisure CEO Alok Tandon said, "We have ensured that movie lovers in Hyderabad enjoy the top of the line Inox experience. With Inox’s convenient location, easy accessibility and modern comforts, we aim to revolutionize the movie watching experience in Hyderabad."

Tickets at Inox Hyderabad will be priced at Rs 100 for Club Class and Rs 200 for the Royale Class recliner seats. The programming mix will include Hindi, English, Telugu and other regional films.

Businessofcinema.comTeam

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