MUMBAI: eZone, the electronics specialty retail format from Home Solutions Retail, a part of the Future Group, has launched the ‘eZone Movie Dhamaka’, a festival dedicated to celebration of the movie experience, from 2 to 10 June 2007.
eZone will showcase home theatres and LCD /plasma TVs and recreate the feel of a movie theatre, complete with free popcorn and theatre like setting across all its stores. Movies such as Matrix, Harry Potter, Lord of the Rings and Spider-Man will be screened every day at the home theatre demo room and consumers are invited to eZone showrooms to see the movies in the ideal setting.
eZone stores will sport a specially designed movie theatre look, complete with a red carpet. Three shows will be held every day – 12 pm: Cartoon for Kids, 3 pm: Special Effect Movies and 6 pm: Action Movie. eZone Movie Dhamaka will be run at all stores across Bangalore, Hyderabad, Indore, Lucknow, Kolkata, Mumbai, Delhi, Pune and Baroda.