MUMBAI: Future Group’s Future Brand has launched its first brand called Dreamline for the home category and has appointed Bollywood ‘Dreamgirl’ Hema Malini as brand ambasador.
Dreamline, which is a brand licenced to Pantaloon Retail (India) Ltd., will enter the market with a range of products in the categories of kitchenware, bed and bath linen, furniture and home dÃƒÂ©cor. Initially, the company will introduce its products in the first two categories under the brand Dream Kitchen and Dream Bed & Bath. The other two categories under the brand – Dream Furniture and Dream DÃƒÂ©cor – will be launched later in the market.
Future Group managing director Kishore Biyani said, Ã¢â‚¬Å“Launch of Dreamline will cater to the needs of masses, offering quality products to relay on at an affordable price. We see a huge potential to grow in the Home Category, with the Indian market offering wide scope for the Ã¢â‚¬Ëœvalue propositionÃ¢â‚¬â„¢ products.Ã¢â‚¬Â
Hema Malini added, Ã¢â‚¬Å“I feel delighted to be associated with the brand. It is a great concept in home solution, with elegantly designed ready-to-use range that has the right price and good quality. ItÃ¢â‚¬â„¢s truly a gift from Pantaloon Retail to all the homemakers. I have liked every Dreamline product offering and am sure the customer will also love my collection.Ã¢â‚¬Â