MUMBAI: Kolkata based Rupa & Co Ltd, as part of its marketing plan, has launched its premium range of briefs and vests under the brand name ‘MacroMan M Series’. The collection was launched by its newly appointed brand ambassador, Hrithik Roshan at an event in Kolkata.
Rupa & Co Ltd chairman P R Agarwala said, “To us at Rupa the greatest recognition is the consumer’s belief in our quality, unconventionality and fashion-ability. It is this confidence bestowed upon us by the consumers and the drive of our team for excellence that has helped us to expand our business into new categories and launch brands such as ‘MacroMan M Series’. I feel a sense of pride as we launch this superbrand-in-the-making and foresee it going from strength to strength and become a truly Global Indian brand.”
Rupa & Co Ltd brand director Vikash Agarwala added, “Our overall marketing strategy for the brand ‘MacroMan M Series’ has been to move from a mere ‘wardrobe brand’ to a ‘style brand’ by incorporating international stylizing, superior product packaging, use of high quality yarn and the latest manufacturing technology. ‘Macroman M Series’ intends to take leadership position over the next two years in the premium innerwear market in
Hrithik Roshan said, “I am excited to be associated with this collection. I can identify with the brand on a personal level, as it is everything that I AM. When it comes to selecting my innerwear brand, I am very choosy and would settle for nothing less than brands, which are attractive, stylish yet comfortable. The letter ‘M’ to me signifies macho, mischievous and definitely male…. The ‘MacroMan M Series’ is a brand which is all of them and certainly gives a good boost to my male ego when I wear it!”