MUMBAI: Imagine has appointed Saurabh Tewari as head of programming – fiction of its Hindi GEC, Imagine.
Prior to this, Tewari was associate vice president and creative director at Colors.
Imagine head content & communications Harsh Rohatgi said, "These are exciting times for us at Imagine. Post our acquisition by Turner, we are investing aggressively in our content and people. To that end, we are very excited to have Saurabh join the team at this important juncture and we are certain that his experience and understanding of the business and our audience will help us achieve our objective of becoming the leading player in the Hindi GE space."
Tewari said, "I’m excited to join the Imagine family. The channel has a good line up of fiction shows and many exciting plans on the anvil. It’s grown consistently over the past year and I am looking forward to working with the management team to take Imagine to a leadership position in this space."