MUMBAI: Reliance Anil Dhirubhai Ambani Group Venture’s casual gaming portal Zapak.com launched Zapakgirls.com.
Launching Zapakgirls.com, Bollywood actor Malaika Arora Khan said, “Its now time for girls to have some fun and get gaming on Zapakgirls.com. Check out games like Diner Dash 2 and Plantasia, I had a lot of fun playing them. Women are an important target audience today and I’m glad Zapak.com as created such an interesting package for us.”
Zapakgirls.com will offer international games which have simple yet mind tickling gameplay. The various genres of games available on Zapakgirls.com are strategy, puzzles and arcade, with two of the most popular games being Diner Dash 2 and Plantasia.
There is also a special audio-video tarot forecast and forums dedicated purely to women. Other features include fashion forecasting by the top-notch designers and fashion gurus of India, experts giving advice on various topics like Ayurveda (Dr. Shailendra) and Allopathy (Dr. Manju Sachdev) and audio-video series on things girls would love to know about like cooking, car care and self defence techniques.
The upcoming features on Zapakgirls.com include a section on women achievers, who had the courage to dream and make it big.
Zapak Digital Entertainment Limited COO Rohit Sharma said, “In the US, women constitute over 50 per cent of the online casual gaming community. They prefer games requiring lesser instructions and time to play. It’s time we pampered this segment. According to reports tracking the activity of Indian women online, they have crossed the 12 million mark, which is 32 per cent of the total online population and this percentage has a potential to increase to 40 per cent in the next two years, which makes it a fast growing segment.”
“Currently, 12 per cent of the registered users on Zapak.com are girls and we aim to increase this to 25 per cent,” he added.