McDonald’s races ahead with Disney Pixar’s Cars

WIN Microsoft X BOX 360 as Bumper Prize!

Mumbai: Prepare to burn rubber across the country as McDonald’s, world’s leading food service retailer flags of its latest in-store promotion for kids – ‘Cars Happy Meal’.

From August 2006, all McDonald’s outlets across Mumbai, Pune, Ahmedabad, Vadodara, Bangalore and Hyderabad will promote the ‘Cars Happy Meal’, where kids will get an opportunity to win a Mattel Cars – trailer truck daily and the XBOX 360, Microsoft gaming console as the bumper prize at the end of the promotion. This is in-line with the Disney Pixar’s new animated movie Cars.

All a kid needs to do to participate is purchase a ‘Cars
Happy Meal’ that automatically entitles them to take out a cars coupon from the happy meal box and SMS the six-digit code to 7007. Winners will be chosen randomly and announced daily at the McDonald’s outlet. The bumper prize, the X box 360 will be announced at the end of the promotion. This promotion is on till the 7th of September, 2006.

Commenting on the promotion, Amit Jatia, MD & JV Partner, McDonald’s India, West & South said, “We wanted to further enhance the magic of this Disney movie Cars and create the same enthusiasm in our restaurants. I am sure that our young customers will enjoy it.”

And what’s more! To add to the excitement; a XBOX 360, the Microsoft gaming console has been set up at all the
stores to give children a virtual experience of burning rubber!So, start your engines as CARS and McDonald’s get ready to give you another fantastic experience!

Brief Background on McDonald’s: McDonald’s is the world’s leading food service retailer
with more than 30,000 restaurants in 119 countries serving 47 million customers each day.

McDonald’s launched in India in October 1996. McDonald’s invested four years prior its launch to develop its unique cold chain, which has brought about
a veritable revolution in food handling, immensely benefiting the farmers at one end and enabling customers to get the
highest quality food products, absolutely fresh and at a great value.

In line with its respect for local culture, India is the first country in the world where McDonald’s does not offer any beef or pork items. McDonald’s has also re-engineered its operations to address the special requirements of vegetarians.
Vegetable products are kept separate throughout the various stages of procurement, cooking and serving. The mayonnaise and the soft serves are also 100% vegetarian.

McDonald’s India is an equal-opportunity employer and provides world-class training to its employees. The average McDonald’s restaurant employs 40-60 people in different positions-from crewmember to restaurant manager. McDonald’s world-class training can be seen in every one of its 2000 employees in India. For more details please log on to: