Mumbai: At a star studded event Nakshatra unveiled its new advertising campaign for the brand with its new brand ambassador Katrina Kaif.
In the new Nakshatra TVC, the star performs a cosmic ballet and controls the cosmos. The latest Nakshatra film is conceptualized and created by Creativeland Asia.
The choice of Kaif as the goddess of luck was a no-brainer. Given the fact she has been the lucky mascot of Bollywood, with almost all her films proving successful.
Gitanjali Gems chairman and MD Mehul Choksi said, "Katrina is the perfect representation of the young, trendy and fashionable woman that Nakshatra targets. Nakshatra is synonymous with trust and purity in a category that is fraught with questionable practice. It epitomizes the expression of love and affection in a woman’s life. And with the coming together of two of the biggest brands the end result in the form of a TVC was breathtaking."
Creativeland Asia and Crocodile films put up one of the largest Chroma sets in India and put up a creative team from four different countries (India, UK, Malaysia & Japan) to execute the film.