MUMBAI: NDTV has entered into a distribution partnership with Sri Lanka’s DTH service provider Dialog TV, for NDTV Good Times.
NDTV distribution and affiliate sales head Rahul Sood said, "NDTV is very pleased to extend its partnership with Dialog TV to offer NDTV Good Times to viewers in Sri Lanka. Our English news channel NDTV 24×7 is already present on Dialog and has been well received by viewers. We are confident that NDTV Good Times will do the same with the South Asians and Indians diaspora looking for quality English channel to keep in touch with the changing trends."
NDTV Good Times is already present in Japan, Korea and Taiwan and will be expanding into other markets soon. With this tie up, NDTV’s global presence now extends to all key regions across the world – the UK, the US, Canada, across the Middle East, South Africa, Australia-New Zealand and neighboring South Asian countries.
"We launched DTV with the promise of high quality, affordable programming to draw every segment of society. NDTV Good Times will provide the best entertainment to our viewers with programming ranging from health and holistic healing to fashion and food. We are indeed pleased that with the addition of NDTV Good Times we will be able to give them unequalled choice of programmes in the lifestyle segment," said Dialog TV CEO Nushad Perera.