MUMBAI: Reliance Entertainment’s gaming company Zapak media sales head and strategic alliances Harmeet Singh Arora has joined mobile advertising company mKhoj as director and sales head.

Arora says, "It is the most exciting time to be in the mobile advertising space. The level of targeting and scale that the medium offers is incomparable. A large number of marketers have started to realize the value that this medium brings."

mKhoj co-founder and head of global ad sales Abhay Singhal said, "With Arora on board, we expect to take mobile advertising into the mainstream."

mKhoj founder and CEO Naveen Tewari added, "We are extremely delighted to have Arora join us. His experience would be extremely valuable as we take mobile advertising to the next level in India and across APAC."

Arora has more than 15 years of experience in the online industry. At Zapak, he was instrumental in setting up the sales team and played a key role in forming alliances with brands such as Pepsi, Domino’s and McDonald’s.

Prior to joining Zapak, Arora was the director, corporate business development at Rediff.com.