Mumbai: Hindi general entertainment channel NDTV Imagine will now be available on direct-to-home service Dishtv, part of the Zee Group.
NDTV Imagine EVP, revenue management and new ventures Harsh Rohatgi said, "This is an important milestone for us at NDTV Imagine. The channel, which has been winning over new audiences everyday, will now reach a larger audience through the Dishtv Network, providing them with access to fresh and compelling programming such as Ramayan, Jasuben Jayantilaal Joshi Ki Joint Family, Main Teri Parchhain Hoon, Lux Junoon Kuchh Kar Dikhaane Ka and Nachle Ve with Saroj Khan amongst others."
Dishtv CEO Vinay Agarwal said, "With the addition of NDTV Imagine, Dishtv has further enhanced its general entertainment channel offering. All major channels, be it of national importance, regional bent, news, sports, music, children etc are available to the Dishtv subscriber base, which currently stands at 3.4 million and growing at a fast pace. With NDTV Imagine now available on Dishtv, we reestablish our promise of wholesome entertainment to our discerning subscribers."
NDTV Imagine will be available on LCN No. 104 on Dishtv. NDTV Imagine currently reaches out to over 94 million viewers across the country. The channel continues its successful run as the No.3 channel in the core prime-time band (Mon-Fri) in the basket of 9 GEC channels.