Prod-Plex stalemate continues, next meeting on 18 May

MUMBAI: The stalemate between the producers, distributors and multiplexes continues.

At a meeting that was held on Thursday (14 May) between the two parties, national multiplex chains came up with revised revenue sharing terms for Hindi movies, which would see a share of 50, 42.5 and 32.5 going to the producers for the first three weeks respectively. Earlier the plexes were quoting a share of 50, 40, 30.

However in earlier meetings, producers, who were asking for a flat 50 per cent revenue share for all weeks, had come down to terms of 50, 45, 40. Sources inform Businessofcinema.com that the producers are not okay with the new terms of revenue share put forth by the multiplexes in yesterday’s meeting.

Additionally, the two parties were not able to reach a consensus on the distribution strategy of films. While producers and distributors want a free hand in deciding the kind of release their film should have, multiplexes have been saying that the number of prints and the properties that the movie will be played in, will be decided by them. Traditionally, it is the distributor and not the theatre chain that decides on the distribution strategy of films.

The next meeting between the two parties is scheduled to take place of Monday, 18 May.

Speaking to Businessofcinema.com, Inox director and Multiplex Association of India spokesperson Deepak Ashar says, "I will not be able to comment on anything as of now. All I can say is that we are going to keep meeting until we find a solution."

Fame India managing director Shravan Shroff added, "I cannot get into the specifics of the meeting but what I can say is that there is good traction between the two parties and things should get resolved. We are slated to meet on Monday again."

At the time of filing this story, United Producers and Distributors Forum spokesperson Mukesh Bhatt was not available for comment.

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