MUMBAI: Pyramid Saimira Production International, a subsidiary of Pyramid Saimira Theatre Ltd, will be recreating television content with the launch of a mini-mega series titled Simran Thirai. The launch of this project also marks the entry of well-known Tamil actor Simran into the small screen arena.
Speaking about the launch of the project, Pyramid Saimira Group managing director P S Saminathan said, "Television content industry has to undergo a serious mindset change if it has to retain its viewership. Already boredom has set in with repetitive long-winding generational stories, portraying women as the worst villain possible. Pyramid Saimira believes in creating a paradigm shift in whatever it does and this series will be a start of such a change, showcasing creative talents in a tight script and a fast phased execution. This kind of project will create new viewership and also will bear testimony to the fact that quality content is platform independent."
Pyramid Saimira Production International director and CEO K S Srinivasan said, "It gives us great pleasure to work with Simran, who was chosen to ploy the protagonist’s role, via SMS votes. When Simran took a break from working in films, her absence In Tamil cinema was greatly felt by the industry as well as the avid movie-watchers. We are extremely happy that she has agreed to work with us for this series and we are confident that this series will be very well received by the audiences."
Pyramid Saimira Production plans to rope in writers, directors and other technicians from the cine and television industry for this up-market television product. Vannathupoochi, the first serial in the series, is based on a story by popular writer Sujatha and is being directed by artiste Sripriya. A Ramesh Kumar handles camera while S Kumareshan pens the screenplay and Pyramid Saimira Production creative head Subhaa Venkat pens the dialogues. The second story in the series will be written by Sripriya and directed by National Award winning Director, Agaththiyan.
The special attraction of this series is the stylish title song that is the culmination of Ramesh Vinayagam’s music, Kaviyarasu Vairamuthu’s lyrics, Dinesh Master’s choreography, along with Chinmayi’s melodious voice for the playback. This song pledges to be extraordinary and promises to abide by contemporary trends and cater to every individual’s taste. The exclusive promos aired on Jaya TV since early January have already generated a lot of excitement amongst the TV-viewing audiences.