Mumbai: Radio City 91.1FM, in association with Star Plus, premiered Airtel Presents Kya Aap Paanchvi Pass Se Tez Hain? through a Live and exclusive, commercial-free, real-time simulcast of the show on radio.
As a build-up to this simulcast, Radio City had also designed a special on-air contest segment called Paanchvi Pass Pathshala wherein the RJ, keeping in tune with the theme of the show, posed up to V grade questions to all their listeners.
The FM station also showcased the program through innovative content integrations. In addition to the integrating elements of the TV show with the RJ Speak on-air, and airing the show song, Radio City also integrated the concept with its popular pre-produced feature Goldie Gill’s Golden English Speaking School.
Radio City 91.1FM national head – programming and marketing Rana Barua said, "With our ongoing quest to provide innovative and refreshing content to our listeners, we premiered the radio adapt of the show which is creating raves all over the country. Our listeners’ experienced a real-live simulcast of television’s very own Pathshala, which incorporated each and every segment of the program – right from the starting school bell to the final story-telling session voiced SRK himself!"
Radio City 91.1FM executive vice president and national head – sales Ashit Kukian added, "Such a dedicated radio innovation makes for a very memorable radio listening experience. It completely delights the listener with its sheer uniqueness and novelty. While such innovations come at a premium they offer huge value and an engaged listenership to the advertiser."