MUMBAI: It is an unusual pairing, certainly evoking a curiosity element to it… Perhaps that’s why international giant cola company, Pepsi has signed up Sanjay Dutt with Ranbir Kapoor for their latest campaign, which will hit television screens within a week.
Inside sources tell Businessofcinema.com, "Although Ranbir recently shot a campaign with the brand in America inside a posh English mansion, they felt that another campaign needed to be brought in during the Indian Premier League, which attracts huge eyeballs. So Sanjay Dutt was brought in to bring a wow factor to the Pepsi campaign. The brand also felt that Sanjay Dut brings to the table a certain male audience, which compliments Ranbir’s Youngistaan audience for a global and family entertainment extravaganza like the Indian Premier League."
The duo shot for the ad in Mumbai last weekend, after Ranbir returned from his America schedule of Anjaana Anjaani. Sanjay Dutt, who is fighting a fitness battle is now looking fit. The source continued, "It was great to se Ranbir and Sanjay Dutt in the same frame. While one is young and fit, the other is matured and fit, certainly a great combination for the women audience."
So now it’s not just Hindi movies that are looking at unusual combinations, but also commercials.