Scrabble Entertainment picks Qube digital for India roll out

Mumbai: Qube Cinema’s Qube XP-D digital cinema server has been chosen by Scrabble Entertainment for its digital cinema roll out in India.
Scrabble Entertainment is an India based digital cinema group. Over the next 12 months, Scrabble will upgrade 350 key screens in metropolitan cities across the country and release content in the DCI JPEG2000 format.
Indian feature films in multiple languages as well as Hollywood Studio films will be released on this network.
This will be the first large scale DCI compliant digital cinema roll out in the country. Scrabble’s long term plan is to convert all multiplex screens in India to digital cinema.
Scrabble Entertainment has chosen Qube’s systems for the multiple aspects of their roll out. The multi-format stereoscopic enabled Qube XP-D digital cinema server will be used to play studio and mainstream Indian feature films in the DCI JPEG2000 format and independent features and pre-show material in the JPEG2000, MPEG-2 and VC1 formats.
Indian feature film content in multiple languages mastered on QubeMaster will be distributed as encrypted Digital Cinema Packages (DCPs) to various screens on the Scrabble Network for exhibition. Pre-show scheduling and management and as-run log retrieval and consolidation will be managed centrally using the Qube Central system.
Scrabble Entertainment has signed up with many of India’s top multiplex chains including PVR Cinemas, Fame Cinemas, INOX and Cinemax Theatres and will largely follow the VPF business model for their rollout.
Qube Cinema chief marketing officer Raja Enok said, "We are proud to be part of the first DCI compliant digital cinema roll out in India. We worked closely with Scrabble Entertainment to tailor a solution for them that will address all aspects of their digital cinema workflow."
Scrabble Entertainment CEO Ranjit Thakur said, "This has been a vision come true for me. Having worked in cinema for quite some time now, I have witnessed the progress from carbon arc projectors with mono audio through platter-based Xenon lamp systems with digital surround sound. We want to offer Indian screens the best quality in cinema, both visual and aural. Screens equipped by Scrabble will have the best systems available, playing out high q2K picture that will be free of all defects with high quality uncompressed audio straight from the studio masters. We also plan to add other enhancements soon."