MUMBAI: Future Group’s flagship retail store Big Bazaar and Star India Pvt Ltd have launched a designer collection of ethnic wear comprising sarees, salwars and ready-to-stitch suits under the brand Star Parivaar. Star Group’s newly formed Licensing & Merchandising Division has entered into an agreement with Big Bazaar for the launch of this collection.
The collection draws inspiration from the famous soaps on Star and brings together a unique colour palette, design, styling and range, created by various designers. The range comprises 250 styles with prices starting at Rs. 799, making designer wear accessible. These will be launched in dedicated Star Parivaar Boutiques across all Big Bazaar outlets in the country, starting with 35 outlets.
Also, the inspiration for the colours will be provided by Tarot Card reader Manisha Khatwani with a full colour forecast by Star signs.
Future Group chairman Kishore Biyani says, “Our association with Star will now help us offer her (Indian woman) a new opportunity to enrich her life with fashion and style â€“ but with our motto of doing so at realistic and affordable pricing.”
Star India CEO Uday Shankar says, “With this association, Star will be able to make available the one experience that our viewers have time and again asked for. In every consumer research that we have conducted â€“ viewers have expressed the desire of having access to the fashion and lifestyle they experience through our entertainment platform.”