Mumbai, June, 28 th: Times Now, the news channel of big stories will be seen in the noted film director – Madhur Bhandarkar’s much awaited film Corporate. Times Now correspondents will be seen in the film, reporting news stories, as a part of the storyline of the film.
Speaking on Times Now’s in-film placement in Corporate Partho Dasgupta, Vice-President and Business Head, Times Now said, “Through the association with the movie Corporate, Times Now will be able to reach out to it’s ‘urbane viewers’, who enjoy Madhur Bhandarkar’s brand of real-life entertaining modern cinema. In-film placements such as this, provides a platform for both the brands to leverage mutual strengths & credibility. We are delighted to be a part of this innovative marketing alliance and are confident that our viewers will also appreciate the same.”
“Time NOW’s partnership is perfectly synergistic with the film, since the film depicts a lot of the real life journalism as seen in recent times. Times Now, being a part of the TIMES network, stands for the highest benchmarks in the level of professional & contemporary journalism, and thus lends a lot of authenticity to the realism that is usually expected in a Madhur Bhandarkar film.”, says, Priti Shahani ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ Head ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ Marketing, Sahara One Motion Pictures.
Corporate is an expose’, that highlights the constant murky ‘behind-the-scenes’ maneuvers that take place in the corporate world, and the film reflects all that goes on behind the glitzy & glossy exterior of corporate world.
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