MUMBAI: UTV Bindass will be launching the reality vignette in association with Cafe Coffee Day. Christened as Bindass Reality Table, the vignette will feature lively encounters.
The reality series will have a Reality Booth in the form of a 24-hour camera placed at a Cafe Coffee Day outlet where people from all over Mumbai can walk in and do their own thing – share their innermost desires, their fantasies, hidden or unhidden talents or skills, knowledge, an interesting story or incidence, tips or news, or a message to someone in front of the camera.
The best of the lot will then be aired on UTV Bindass giving people a once-in-a-lifetime opportunity to get some instant attention…
UTV Bindass business head Ashok Cherian said, "This tie up with Cafe Coffee Day intends to make a consumer’s interaction with the brand as interesting as possible through the use of innovative ambient media. It has all the right ingredients to create a consumer connect with the audiences thereby strengthening our core brand proposition."
Cafe Coffee Day president Marketing Bidisha Nagaraj added, "Cafe Coffee Day is a social hub where consumers indulge in self expression .We are always looking for opportunities to offer our consumers a new experience over a cup of coffee . I’m sure this association of the two like minded brands will excite our customers and reiterate our shared commitment to them."
The marketing campaign will encompass on-air promotions, radio promotions, print ads, TV campaign and on ground promotion across 200 Cafe Coffee Day joints in 25 cities.