Mumbai, May 6th, 2010: UTV New Media, launches the voice blogging service for the film, Raajneeti. Bringing the entire cast and crew to interact with their fans, this service will have movie stars upload personalized voice blogs about the film, tits-bits and gossip from the sets and from their city visits and more.
Exploring new frontiers of promotion in the mobile space, this initiative from UTV New Media will have director Prakash Jha along with the cast, personally blogging on their upcoming movie – Raajneeti through the IVR platform. The cast of the film will share lesser known facts, behind the scenes drama, interesting gossip and their on-location experiences. Starting 10 May, these celebrities will also record live blogs from the Raajneeti rally, which is being conducted across seven cities.
UTV New Media is also presenting an exciting contest on voice. Fans can dial 53035 and register a vote for their own city. The city with the highest number of votes will witness a visit by the entire star cast of Raajneeti, with one lucky winner getting a once-in-a-lifetime opportunity to meet and greet the stars!
Raajneeti is co-produced by UTV Motion Pictures and Walkwater Media Ltd; and is directed by Prakash Jha. The film stars Katrina Kaif, Ranbir Kapoor, Nana Patekar, Ajay Devgan, Arjun Rampal, Manoj Bajpai and Naseerrudin Shah along with newcomer Sarah.
The film is slated to release on 4 June, 2010.