MUMBAI: UTV Motion Pictures has sold the pay per view rights of its recent movie – What’s Your Raashee? to Airtel digital TV. The Priyanka Chopra-Hurman Baweja starrer will premiere on Airtel Digital TV from 9 October, which is two weeks’ after its theatrical release. The movie will be priced at Rs 75.
Customers can order the film by visiting the website www.airtel.in/digitaltv or SMSing the Movie Code to 54325 or SMSing START to 54325 from their registered mobile number.
DTH Bharti Airtel chief marketing officer Sugato Banerji said, "With the television premiere of What’s Your Rashee?, Airtel digital TV is delivering on its promise of providing magical entertainment to its customers across the country, especially during this festive season. On our Pay Per View service, our DTH customers across the country are able to enjoy the luxury of watching latest blockbusters in the comfort of their homes and at nominal prices."
Directed by Ashutosh Gowarikar, What’s your Rashee? is the story of a young man Yogesh Patel who has always wanted a love marriage but is told to find a suitable bride within 10 days to save his family from utter ruin.