MUMBAI: Deepika Padukone has lost one of her first brands, Parachute to Anushka Sharma. The actress after being the face of the brand for two years has just been replaced by Sharma. The commercial featuring the new model has already been shot and will be out on television screens by the end of October.

Parachute had signed Deepika before the release of her first film, Om Shanti Om. Even before the hoardings of the film were put up, Parachute cashed in on the curiosity of the public and began their campaign. But just two years down the road, the actress has been replaced. Sources from the brand say, “Deepika’s prices have jacked up immensely. She is also endorsing quite a few products. That went against our campaign. Anushka is a fresh face and has been a model. She fits the bill and so we went ahead with her.”

Yashraj handles the career of Sharma as she was launched by their banner in their home production, Rab Ne Bana De Jodi. Although no one at Yashraj gave any information, we were told, “The ad was shot by Sandeep Choudhary in a Mumbai studio. Anushka shot for the commercial before her shooting schedule to the USA for Parmeet Sethi’s yet to be titled film. She has been given a few days off from her shoot to return to India to promote the brand that she has signed.”

One hopes that the two girls don’t go the Aishwarya Rai Bachchan and Rani Mukherji way. Both were good friends, but when Rani replaced Ash in Shah Rukh Khan’s Chalte Chalte, the two parted ways for good.