MUMBAI: Tollywood actor Victory Venkatesh has signed with Manappuram General Finance and Leasing Ltd (MAGFIL),as their Brand Ambassador for Andhra Pradesh.
"Victory Venkatesh is the most credible, marketable and hugely popular film star in this part of the world," said MAGFIL chairman V P Nandakumar.“It is an honor to welcome Victory Venkatesh to help promote Manappuram."
Venkatesh is the youngest son of Dr D Rama Naidu. An MBA from Monterey University, USA, he became an actor in Telugu films with his debut film Kaliyuga Pandavulu in 1986. This film gave him his first Nandi award. He won 7 Nandi awards, 4 Filmfare awards and many other awards, as best actor for playing a variety of roles in his career spanning 64 feature films in 23 years.
Venkatesh said, "To me reputation and credibility has always been very important. It is my first brand endorsement.”
“I found Manappuram shares the same ideology ever since it began its journey in Trichur. It has highest credit rating reputation, over 1100 branches across India and global investors like Sequoia Capital. I am hopeful MGFIL will continue to value people’s desires, for trust and stability as well as help finance gold loan needs, in a far more swift, confident and hassle free way,” he added
According to Nandakumar, Indian’s together own 20,000 tonnes of gold which amounts to two third of the country’s GDP and the total size of mortgaged gold is 1,500 tonnes. MAGFIL is managing over 24 tones of mortgaged gold assets.
Nandakumar said, a new regional approach to marketing of products will be made, with more focus on regional communication strategy, by having local dialogues to reach out the masses. This strategy will help to connect and communicate Manappuram brand values, to its current and prospective users.
To expand its business footprints in Southern cities, MAGFIL is currently in the process of signing up well known celebrities across India, to be the face of Manappuram Brand, for each of the 4 southern states. Venkatesh will join a list of super stars, that MAGFIL signed up in the recent past, in South India to endorse its various products. They include Malayalam super star, MohanLal and Kannada actor Puneet Rajkumar .