The company aims to be the pioneer of digital content production and will produce, market and distribute around 20 movies every year completely through the digital medium, supported by specialized and innovative digital technology workflows. Weaving Magic is the result of the convergence of ambitious media professionals with long term strategic vision and creative talent with a fresh and innovative outlook towards the movie business. Weaving Magic has already initiated a content tie up with fiction writer Surendra Mohan Pathak.
Weaving Magic is headed by Girish Menon as managing director & CEO with Sunny Bhambhani as creative producer and head of talent management.
Menon said, “We are confident that our strategic content tie ups and TG focused approach will help us achieve quality content. In addition, significant emphasis in Marketing and Distribution will ensure that our projects have the best shot at success. But operating at scale is key to successful achievement of our vision.”
Weaving Magic’s business model is aligned along various genres aimed at targeting specific audience preferences. The four different genre verticals are:
1) Flaming Dragon : Thrillers, Suspense, Action
2) Mystic Realms: Horror, Supernatural, Mystical, Fantasy
3) Amore: Romance, Relationships, Destiny
4) Laughing Panda: Humor, Satire, Comedy
Weaving Magic has also tied up with Words Infocom, as an exclusive service provider for production, post production, VFX and distribution services.
Surendra Mohan Pathak said, “The Weaving Magic team are first and foremost true fans of the Vimal series and understand the spirit of my stories really well. I am confident that they will be able to do justice to my life’s best work.”
The first project under the Weaving Magic Banner is a 3D supernatural thriller titled ‘3D – Dreams Don’t Die’. Shooting for this movie has already commenced and the project is expected to be released by February 2012.
This will be followed by ’65 Lakh Ki Dakaiti’, which is the first in the series of movie adaptations of the acclaimed Vimal Series of novels by Surendra Mohan Pathak. In addition, multiple other projects would be launched across the verticals over the next couple of months.