Zapak launches gaming championship with Gillette

MUMBAI: Gillette in association with Zapak launched the Gaming Championship 2009 to mark the launch of the Red Gillette Mach 3 Turbo Winner razors, in Bangalore. The launch takes forward the brand’s idea ‘Be a Winner, Challenge the World’.

The championship is ready to provide opportunities to young enthusiasts to compete against the best in the country. The platform extends the chance to give an experience of what it takes to be the best, along with prizes worth Rs10 million.

Gillette Mach 3 brand ambassador Rahul Dravid and boxing champion Vijendra Kumar were present at the launch. All eyes were on the duo as they, tried their hands on the online games and competed with each other.

Gillette India marketing manager Sumeet Narang said, "We have always believed in providing nothing but the best for the winners of this country. I’m sure the new Red look of Mach 3 Turbo Winner Razor will be appreciated by them. Taking forward our association with sports, we have partnered with Zapak to launch the India Gaming Championship 2009 giving the sports enthusiasts a chance to try their games online and live the passion themselves. So go on be a winner, challenge the World."

Zapak Digital Entertainment chief marketing officer Arun Mehra added, "With over 6 million registered users, has started a gaming revolution in India in less than 2 years of its inception. Zapak has always believed that gaming thrives on competitions and what better way to nurture competitions than through Championships. We are delighted to have partnered with Gillette for this property. India Gaming Championship 2009 is the biggest gaming tournament that our country will witness. It will give an equal opportunity to both our casual and hardcore gamers across India to bring out their competitive spirit and showcase their gaming talent. I wish all the gaming enthusiasts all the very best for the championship."

The India Gaming Championship expects around 1 million entries both for casual online gaming preliminary featuring most popular youth games and for hard core gaming format featuring NFS and FIFA ’08.