Dhoom 3 is released today, Friday, December 20, 2013. The hype and the anticipation for the latest Dhoom franchise have been rising since the news of Aamir Khan and Katrina Kaif being part of it broke.

The action-thriller is set for a record-breaking opening day, if not less. Multiplexes have opened to houseful, and most of the prime weekend shows are already sold out. Single screens have already been sold out at most regions. For Dhoom 3, the added advantage is the multiplex revenue. Hence, it might register a record-breaking opening.

North Indian regions are experiencing heavy fog, and winter is at the prime in these regions. But, this has not stopped the audience from entering cinemas. The initial report from North India too is excellent, with most multiplexes and single screens displaying the “Houseful” board. However, areas affected by winter have registered a slow trend, but is expected to grow as day progresses.

The afternoon shows have registered a slowdown, given that it’s a non-holiday. The evening shows which are already booked via advance booking have made sure that the Dhoom 3 race continues on Day 1, and by the end of the day it is sure to achieve the desired target.

businessofcinema.com spoke to few members of the audience, who were rushing into the morning shows of Dhoom 3 in Mumbai, Ahmedabad, New Delhi, Surat and Pune.

Aarti Singh (23), from Pune had booked her tickets via an online ticket booking website. “I’ve waited for Dhoom 3 for over an year now. Thanks to my brother and his friends. Am the only girl in this group, and am here for Katrina Kaif. We are very excited,” said Aarti.

Nishant Pandya (19), from Surat said, “Thank god I could get 26 tickets for the first show. Only I know how I got. All our college friends chipped in, and we were desperately waiting for booking counters to open. We are all buried under heavy exam pressure, and this was our only way to take a break.”

We got almost similar reactions from audiences in Mumbai, Ahmedabad and New Delhi as well. However, unlike R… Rajkumar, where female audiences drew to cinemas in heavy number, for Dhoom 3 the male audiences dominated the morning shows.

Have you watched Dhoom 3? What is your reaction? Let us know in comments below.

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