Shah Rukh Khan Set To Beat Aamir Khan And Salman Khan At Box Office. As per early estimates the film Happy New Year has managed to collect Rs 400 million net ( Rs 40 crores ) approximately at the indian box office on its first day of release shattering the previous records of Aamir Khan’s Dhoom 3 and Salman Khan ‘s Kick.
The highest opening day record was held by Aamir Khan for Dhoom 3, but with Diwali being a great day for box office, Shah Rukh Khan’s film has managed to beat the numbers.
Dhoom 3 was the highest opening day for a non holiday and will still hold the title for that, Dhoom 3 (Hindi version) had collected in the range of Rs 334.2 million (33.4 crore) net . Collections of the regional versions (Tamil and Telugu) of Dhoom 3 were in the range of Rs 28 million (2.8 crore) net .
The total earnings of Dhoom 3 (Hindi, Tamil, Telugu) are in the range of Rs 362.2 million (36.22 crore) net at the indian box office which the Shah Rukh Khan starer Happy New Year has already managed to achieve.
With a global musicial SLAM campaign which not only helped garner great revenues like all Shah Rukh shows abroad, Shah Rukh also landed up promoting Happy New Year internationally through the SLAM tours globally in a very big way .
The master of marketing has pushed the global marketing mandate of Happy New Year along with his entire cast and crew from the United States to London, and in India as well with a dance reality show. This global marketing overdrive which will ensure not only domestic, but also overseas collections on opening day numbers for the box office king.
Overseas numbers which is any ways Khan’s strong territory and it is also all set for historic openings.
Here’s wishing the entire team of Happy New Year the very best to set the cash registers ringing and bringing more prosperity to the Indian film industry .
Stay tuned for more updates .