ADA UK, VP Records, Greensleeves Records ink distribution deals

Mumbai: ADA (UK) has entered into exclusive international distribution agreements with VP Records and Greensleeves Records for the world excluding North America, Japan and The Caribbean. The agreement will see all physical and digital formats distributed via ADA.

ADA (UK) MD Susan Rush said, "We’re very pleased to be working with VP and Greensleeves, who will bring even greater diversity to our roster. The international nature of these partnerships is further evidence that ADA has a stable, expansive and flexible infrastructure that meets the needs of independent labels looking to manage their global businesses more efficiently."

Greensleeves Records president and VP Records vice-president Olivier Chastan said, "We were looking for a solution to consolidate our physical distribution in Europe under one umbrella. We also wanted to fold our physical and digital businesses under one roof to better manage the transition from physical to digital distribution. As an independent label operating in a niche genre worldwide, ADA seemed to offer the right combination of local expertise coupled to a global distribution network. We look forward to a productive relationship."